Itronix,
a leader in wireless, rugged, mobile computing solutions
needed to boost its awareness ratings in the UK. The company
acquired Husky Computers in 2000 but remained quiet on
the branding front. In 2003 Sphere proposed a strong look
and use of Itronix product imagery to create a crisp,
distinctive style that could be applied to all sales and
promotional materials, in order to push the Itronix brand
in the UK and Europe.
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