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Sphere
created a French and English email campaign to integrate
with and follow from the Itronix 4x4 direct mail campaign,
developed, and rolled out, also by Sphere.
The e-mailers linked directly to the Sphere multilingual
'4x4' web response site, which acted as a lead/enquiry
capture point for both campaigns and provided Itronix
with complete profiling on all enquiries using this response
system.
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